Production Central is where your adventure starts as you enter Universal Studios Florida. The first thing you might notice is this area of the park is not dressed up like other sections and that is because this area shows the working side of the studios. Attractions like Shrek 4-D and Despicable Me Minion Mayhem are in decorated soundstages, but for the most part this part of the park represents what a working studio should look like. Two of the most popular attractions at Universal Studios Florida have a home in Production Central – TRANSFORMERS: The Ride – 3D and Hollywood Rip Ride Rockit. While the shopping opportunities are plentiful, the dining options are lackluster.