Universal Orlando to Trademark Virtual Line

On January 4th, Universal City Studios LLC filed a request with the US Patent and Trademark Office regarding their new “Virtual Line” technology. The new system will be applied to Race Through New York Starring Jimmy Fallon, as well as attractions in the upcoming Volcano Bay.

Two separate trademarks were filed – one for the service itself and another for the software used for the service. Take a look at the trademarks below:

Entertainment services, namely, arranging for reservations for theme, amusement, and water park attractions rendered online, in-person, or via smartphone; Entertainment services, namely, offering computerized reservation services for amusement, theme and water park attractions through the use of an electronic computer system and for reducing and managing wait times; Entertainment services, namely, providing virtual queuing services, namely, making reservations for others for theme, amusement, and water park attractions, to manage and reduce wait times; Entertainment services, namely, ticketing services for theme, amusement, and water park attractions rendered online, in-person, or via smartphone

Downloadable software for managing queue times and reservations, and providing access to amusement park, theme park, and water park attractions; Downloadable software for managing and reducing wait times for amusement park, theme park, and water park attractions

Opening April 6th, Race Through New York Starring Jimmy Fallon will be the first attraction to utilize the new technology, but the system has already been testing at attractions like Pteranodon Flyers, Shrek 4-D, and Despicable Me Minion Mayhem. During the tests, Universal allowed guests to reserve a time slot via in-park kiosks and the Universal Orlando official smartphone app. During some of our tests, booking times could be as soon as 30 minutes in the future and the waits were never more than 15 minutes once in the queue.

Its application in Volcano Bay (opening May 25th) will involve guests wearing a device that allows them to wander through the park while “virtually waiting” for an attraction. The TapuTapu Wearable willd then alert the guest when it’s time for them to ride.

This type of system has become a regular thing for water parks and more thanks to the accesso (Lo-Q) virtual line system paving the way. Some Universal enthusiasts may be very familiar with accesso thanks to their Qbot that Universal used as a “U-bot” when first jumping into the ride reservation system back in 2012.

(h/t – mynews13.com)

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